Sometimes, the best way to improve mental health is to simply step outside—and that’s exactly the message behind Kick Rocks. Our student-led campaign was all about getting college students to ditch the screen and touch some grass (literally). We used funny, scroll-stopping imagery to grab attention and remind people that the outside world isn’t so bad. As Creative Director, I worked with my team to take this idea from meme-worthy brainstorms to a full-blown campaign. Basically, we told everyone to “kick rocks” and they actually listened.

Instagram: @kickrockslmu